The Reasons Why Direct Mail Marketing is Still Very Effective Each and every business owners aims to make their company achieve success in the world of business, and that can definitely be done by making use and trying out some of the most effective marketing and advertising tools or strategies. One of the best and the most traditional method of marketing or advertising a business company or an organization is the advertising mail, and such can be called in different ways, like direct mail from its sender, admail, mailshot, and junk mail from its recipients or receiver. Advertising mail is defined as the process of delivering a postal mail that contains the advertising materials of a business company. The most common examples of the advertising materials are advertising circulars, plastic mailers, CDs, catalogs, brochures, postcards, free newspapers, special offers, sales letters, newsletters, credit card applications that are pre-approved, and coupon envelopes. The advertising mail or direct mail are typically being delivered to businesses or establishments and residential homes. Aside from the business companies, some other organizations that uses direct mail as a form of marketing includes charities, political campaigns, and non-profits political campaigns. Direct mail marketing is considered as the best and the most perfect opportunity of the business company, that is if they want to get in touch with their future or possible clients or customers about their recent coupons, products and services. The businesses or organization who plans to try advertising mail marketing or direct mail marketing for their business should first understand their target clients or customers; target their ideal customer by impressing them with their advertising materials; create or produce a mailing list, as well as create a direct mail message; and pick a mailing list type, like specialty list, custom mailing list, and cloned list. The common reasons as to why the direct mail marketing is still considered as the most effective tool is because it is integrated, in which it can be integrated easily with the use of social, media and internet; it is accountable, in which it can provide them the ability to take track of the success of their campaign; it is targeted, in which they can choose when and to whom their advertising mail will be sent; it is tangible, in which the clients or customers can physically hold the advertising mail in their own hands; and it is personal, in which the companies or organizations can add some personal touch and can address their customers or clients by their name. The people who wants to learn more about direct mail marketing can check out the internet for some details or information, or ask the help of the ones who specializes in using such marketing tool.