Text message marketing usually relies on the use of short message services or commonly known as SMS in delivering marketing communications directly to consumers. A mobile phone’s reach and popularity has in fact given guarantees that the message is going to be targeted and delivered towards the consumer without going for an expensive branding and printing media communications. Records and statistics of developed nations actually revealed that 80% of the text message marketing content will be read by the recipient. This then made the text message an efficient marketing tool. Even though this is considered to be intrusive and is also considered as a form of spam, this still remains where SMS sending firms managed in sending message across through legal ways and is in fact the reason why they could sell services towards people who are in need of them.
A text message marketing is focused, brief and also well-positioned for people who are on the go. Text message marketing engages service providers who could help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. You can find some service providers who are able to help in providing a two-way interaction and there are those that can restrict it to one way. Most marketing campaigns actually are done with a certain objective in place. When the marketing message is in generating loyalty, it would help to know the customer demographics and also the profile which the message is being sent and whether it is only meant in spreading brand awareness, then it could be a one way distributive network communication.
Service providers are able to help in designing a registered shortcode for your firm. One benefit that could be acquired from it is that while you are on the process of reaching out to your customers, targets and your prospects, they can engage back to the sender of the SMS and be able to ask for any information. This could help to determine which customers are serious. This likewise helps the marketer to measure the success of the marketing campaign.
Automated text message marketing campaigns can be personalized and it could be real time and immediate. The service providers have the ability in sending a message to their customers or targets if they are near the marketers store or outlet. This is going to make it real and more attractive to the recipient and could convert to a sale for the outlet. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.