Importance of Targeted Marketing Marketing to create awareness is the next important step to take after starting a business. It is awkward to have a business website or a store that does not receive customers. The success of the business is guaranteed if marketing is upheld. It is argued that the product or service that is provided is the most important but refuted by others who claim that the marketing strategy that takes the trophy home. To support this fact, the presence of the customer is needed for the purchase of the product or service. Having and producing the best product in the market should not discredit the importance of focusing more efforts to market the product instead of focusing entirely on the product details. It is best to implement a target marketing strategy as it saves on the money and time factors that are very scarce. Your best customers will be targeted with this strategy. Their needs should be precisely met. This will save you the costs of running expensive newspaper ads or radio advertisements among others. You will get better chances of attracting the desired customers when you target a specific market through your advertising means. Target marketing is therefore key in the profitability of the business. Knowing your customers and getting to know all about them is the first thing you should start with. If you want success in your business, focusing on marketing does not discredit the fact that the quality of the product should be top notch. The quality of the product or service is crucial for better customer retention. Marketing brings the customer to the business while the quality of the product or service will ensure the customer retention is high and this is what people should understand. When starting a business venture, commit at least 50% of the time to marketing and ensure the remaining 25% to 50% is committed to the product quality.
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There are some marketing secrets that will enable you make a huge difference in the amount of money that you make. Customers are willing to buy your product with minimal intervention of the business if the above happens. There are some customers who will require you to hold their hand throughout the buying process. Distinguishing the best potential customers from the ones that are not good enough is the main job that you will be doing as a business. This is the case because potential customers come in many shapes and sizes. The best marketing strategies are put to attract more customers and to know their likes and dislikes.Training Tips for The Average Joe